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Description

Franchise value and ownership history

Franchise name/location history (most to least recent):
  • Montreal Canadiens

Franchise Valuation and Ownership History
All amounts in US$ unless otherwise noted.
Season   Value
(US$)
In today's
US$
Hockey Franchise
Valuation Rank
1910-11 $7,500 $244,661
Value in Canadian currency: $7,500. Ambrose O'Brien sold the team to George Kendall (aka George Kennedy) and 115 shareholders for $C 7,500.
Source(s): Maclean's / Book: The Lively World of Hockey / Book: Deceptions and Doublecross / Brian McFarlane's History of Hockey / Book: Georges Vezina, l'habitant silencieux
1921-22 $9,900 $178,755
Value in Canadian currency: $11,000. After the death of George Kendall (aka George Kennedy), the team was auctionned off. On November 4, 1921, Leo Dandurand, Louis Letourneau, and Joe Cattarinich bought it for $C 11,000. (Sold by Kennedy's widow for $11,500, according to the book Deceptions and Deblecross)
Source(s): Book: La glorieuse histoire des Canadiens / Maclean's / Book: The Lively World of Hockey / Book: 99 Stories of the Game / Book: The Lives of Conn Smythe / Book: Georges Vezina, l'habitant silencieux / The Sporting News / The Hockey Research Journal / The Hockey News
1935-36 $165,000 $3,876,057
Value in Canadian currency: $165,000. Leo Dandurand and Joe Cattarinich, who purchased the shares of Louis Letourneau for $150,000 fours years before, sold the team to the Canadian Arena Company, headed by Senator Raymond, for $C 175,000. (It was for $175,000 according to the book La glorieuse histoire des Canadiens.)
Source(s): McLean's / The Sporting News / The Hockey News
1957-58 $1,043,000 $11,967,209
Value in Canadian currency: $1,000,000. The Canadian Arena Company sold the team to Senator Hartland Molson for $C 1M.
Source(s): Maclean's / The Sporting News
1971-72 $15,246,000 $121,358,009
Value in Canadian currency: $15,400,000. During the season, the Canadian Arena Company sold the Canadiens and the Montreal Forum to Edward and Peter Bronfman, the Bank of Nova Scotia and Baton Broadcasting, Inc. for a reported $15.4M plus assorted fringe benefits including $2.5M savings because the sale took place just before the implementation of a new capital gains tax. (It was for $13M according to the book Pierre Gervais : Au coeur du vestiaire.)
Source(s): Book: La glorieuse histoire des Canadiens / La Presse / Book: Brian McFarlane's History of Hockey / Book: American Sports Empire: How the Leagues Breed Success.
1978-79 $17,540,000 $86,664,755
Value in Canadian currency: $20,000,000. In August 1978, the Canadian Arena Banking Corporation (owned by the Bronfman family) sold the team to the Molson Brewery for $C 20M. (It was sold for $C23M according to The Sporting news and $C 40M according to Book: Guy Lafleur - L'ombre et la lumiere)
Source(s): Book: La glorieuse histoire des Canadiens / Book: Serge Savard - Canadien jusqu'au bout / Book: Brian McFarlane's History of Hockey / Forbes / Book: Pierre Gervais : Au coeur du vestiaire / Book: Yvon Lambert - Un glorieux au coeur de la dynastie
1986-87 $32,400,000 $95,269,775
Value in Canadian currency: $45,000,000.
Source(s): Fortune
1991-92 $62,000,000 $146,725,898 3
Source(s): Financial World
1992-93 $73,000,000 $167,673,176 4
Source(s): Financial World
1993-94 $82,000,000 $182,947,529 4
Source(s): Financial World
1994-95 $86,000,000 $187,004,453 8
Source(s): Financial World
1995-96 $86,000,000 $181,899,199 10
Source(s): Financial World
1996-97 $95,000,000 $195,208,798 11
Source(s): Financial World
1997-98 $95,000,000 $190,745,701 3
Source(s): Financial World
1998-99 $167,000,000 $330,188,945 6
Source(s): Forbes
1999-00 $175,000,000 $338,591,067 7
Source(s): Forbes
2000-01 $191,000,000 $357,487,224 8
According to the book Back to Beer...and Hockey: The Story of Eric Molson, in late January 2001, George Gillet purchased 80.1% of the Montreal Canadien and 100% of the Molson Center, from the Molson brewery, for $275M.
Source(s): Forbes
2001-02 $182,000,000 $331,273,508 10
Source(s): Forbes
2002-03 $187,000,000 $335,057,260 10
Source(s): Forbes
2003-04 $170,000,000 $297,841,922 10
Source(s): Forbes
2004-05 $195,000,000 $332,743,011 9
Source(s): Forbes
2006-07 $230,000,000 $367,721,613 7
Source(s): Forbes
2007-08 $283,000,000 $439,909,810 4
Source(s): Forbes
2008-09 $334,000,000 $499,991,640 3
The Molson brothers (Geoffrey, Andrew and Justin) bought the Montreal Canadiens, Bell Center and Groupe Spectacles Gillett from George Gillett for $575M.
Source(s): Forbes / Book: La glorieuse histoire des Canadiens / Book: Beyond the Scoreboard
2009-10 $339,000,000 $509,274,261 3
Source(s): Forbes / Book: Sports Economics
2010-11 $408,000,000 $603,037,696 3
Source(s): Forbes / Book: Sports Economics
2011-12 $445,000,000 $637,607,807 3
(The franchise was worth $575M according to the book Sports and Labor in the United States.)
Source(s): Forbes
2012-13 $575,000,000 $807,188,902 3
Source(s): Forbes
2013-14 $775,000,000 $1,072,211,968 3
Source(s): Forbes
2014-15 $1,000,000,000 $1,361,409,141 3
Source(s): Forbes
2015-16 $1,180,000,000 $1,604,565,016 2
Source(s): Forbes
2016-17 $1,120,000,000 $1,504,004,000 2
Source(s): Forbes
2017-18 $1,250,000,000 $1,643,582,735 3
Source(s): Forbes
2018-19 $1,300,000,000 $1,668,551,631 3
Source(s): Forbes
2019-20 $1,340,000,000 $1,689,282,641 3
Source(s): Forbes
2020-21 $1,340,000,000 $1,668,786,708 3
Source(s): Forbes
2021-22 $1,600,000,000 $1,902,878,229 3
According to Graeme Roustan, in The Hockey News, the value of the franchise without the arena was between $1.5B and $2B.
Source(s): Forbes
2022-23 $1,850,000,000 $2,037,085,753 3
According to Graeme Roustan, in The Hockey News, the value of the franchise without the arena was $1.8B. It was $1.7B according to Sportico.
Source(s): Forbes
2023-24 $2,300,000,000 $2,432,851,986 3
According to Graeme Roustan, in The Hockey News, the value of the franchise without the arena was $2.25B. It was $2.27B according to Sportico.
Source(s): Forbes
2024-25 $3,000,000,000 $3,082,244,182 3
It was $2.78M according to Sportico and $3.1B according to CNBC.
Source(s): Forbes / Graeme Roustan, in The Hockey New
2025-26 $3,300,000,000 $3,300,000,000 3
Source(s): Sportico